Our Own X-Factor. Iconic reality TV Music Show comes to Belarus

Belteleradiocompany has bought the franchise of American reality TV music competition show X-Factor, belarusfeed.com reports. 

The talks to bring one of the most popular music shows to the country have been going on for about three years.  Belarus’s neigbours in Russia, Ukraine, Poland, Lithuania and Latvia have already being enjoying it for some time.

The state TV and radio broadcasting service has become the owner of the rights and the organizer of the X-Factor in Belarus. It has already announced the national casting.

The franchise’ price is a trade secret. The X factors was created by British producer Simon Cowell and has been adapted in various countries. The X Factor of the title refers to the undefinable “something” that makes for star quality.