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Famous belarusian brands

Famous belarusian brands

Nowadays our country is developing more rapidly. Despite the fact that most Belarusians prefer foreign brands, many of our compatriots begin to pay attention to domestic production. This applies to both machinery and equipment, and clothing and household items. In this article, we will tell you in detail about Belarusian brands.

Business in Belarus

Light industry

Light industry in Belarus accounts for about 28-30% of the total production of non-food products. The largest enterprises in the industry are part of the Bellegprom trust. In total, about 500 light industry enterprises operate in the republic, which produce more than 5 thousand items of products.

The light industry of the Republic of Belarus has a high level of export orientation. The main export activists for a number of years are “Orshansky Linen Mill”, “Kamvol”, Grodno’s “Groniteks”, “Milavitsa”, “Komintern” and other enterprises.

The textile industry is rated as the largest in terms of output in light industry. It combines the production of all types of fabrics, knitwear, felting, felt and other products. The largest enterprises in the textile industry of Belarus are:

UE “Baranovichi Cotton Production Association”,

ACS Lenta (Mogilev),

ACS «Camvol»

ACS «Sukno» (Minsk),

Republican Unitary Production and Trade Enterprise “Orshansky Linen Mill”,

ACS «Mogoteks» (Mogilev),

ACS «Svitanak» (Soligorsk),

ACS « Vitebsk carpets»,

ACS «Kim» (Vitebsk) and others.

The knitting industry focuses on the production of knitwear, hosiery and other products. There are specialized enterprises in this segment: 

ACS «Brest knitting production factory»,

«Baranavichy Knitting Factory»,

ACS «Soligorsk Knitting Enterprise «Cupalinka».

Widely known are such Belarusian brands as Polesie, Alesya, 8th March, Svitanak.

The sewing industry of light industry includes about 170 manufactures. Among the largest are clothing factories:

ACS “Comintern” in Gomel,

"The banner of industrialization" in Vitebsk,

“Milavitsa” and “Progress” in Minsk,

"Vesnyanka" in Mogilev.

The main activity of these enterprises is the tailoring of costumes and outerwear, children's clothing, underwear, hats and fur products.

The footwear industry of light industry unites about 20 enterprises. The most famous shoe Belarusian brands:




«Le Grand»,


The main manufacturers of children's shoes are: ACS “Lida shoe factory”, ACS “Shoes” in Minsk, ACS “Red October”.

The Belarusian shoe market requires new approaches: the development of local brands, the expansion of the model range, and the activation of marketing policy.

Today, along with the rapid development of the economy of our country, the formation of the Belarusian fashion industry is taking place. Among the many emerging projects, the Belarus Fashion Week, which for five seasons has successfully represented the fashion of our country in the international arena, is especially notable.

Heavy industry

The heavy industry can include engineering, which includes the automotive industry, agricultural engineering, the production of household appliances, machine tools. It also includes the electronic, electrical and optical industries.

Belarus produces a wide range of engineering products. Examples are trucks (MAZ, BelAZ), buses (MAZ, Neman), trolley buses (Belkommunmash). And also this industry represents tractors (Minsk Tractor Plant, Mogilev Automobile Plant), televisions (Horizont, Vityaz), refrigerators (Atlant), metal-cutting machines and much more.

BelAZ Automobile Plant BelAZ is the only one in the CIS countries and one of the world's largest manufacturers of mining equipment.

In 2016, three times more tractors were produced in the Republic of Belarus than in Russia, Ukraine, Kazakhstan and Azerbaijan combined.

As for the automotive industry, Belarus specializes in the production of trucks, including heavy-duty vehicles. In 1944, the Minsk Automobile Factory (MAZ) was founded, which initially collected Ford, GMC, Chevrolet and others trucks from car kits. Soon, the plant began to independently develop trucks, including specialized ones. The production of heavy trucks was transferred to the Belarusian Automobile Factory in Zhodino, and the production of heavy dual-use equipment was transferred to the Minsk Wheel Tractor Factory.

The MAZ automobile factory is also engaged in the production of public transport, in addition to production under the license of Neoplan N4014 buses and much more. Subsequently, the company developed its own model of buses with widespread use of domestic components - MAZ-103 and the entire subsequent model range of buses in Minsk, Neman-52012 and other models in Lida. In addition to the BelAZ factory, electric vehicles are also produced by the Minsk repair tram-trolleybus factory (now - ACS “Management company of the Belkommunmash holding” ”). AKSM-100 trolleybus production began in 1994, AKSM-1M trams in 2000, and AKSM-E433 electric buses in 2016. Trolleybuses on the MAZ bus chassis were also produced. To date, the lineup has increased significantly.

With getting independence, the production of cars also appeared.

The production of automotive components has also been developed.

The Republic of Belarus also has several enterprises producing agricultural products and components for them.

In the 1840s, workshops for the production of plows, fans, threshers appeared in the town of Rakov, Minsk district, in 1859 - a factory in Gorki, in 1901 - a cast iron factory in Lida specializing in the production of agricultural implements. In the 1920s and 1930s, agricultural machinery was produced by the Krasny Metallist factory in Vitebsk, the Revolution Engine in Gomel and Energia in Minsk.

In 1930 the Gomel Factory of Agricultural Engineering (Gomselmash) was created, in 1946 - the Minsk Tractor Factory. After the Great Patriotic War, existing and built new large specialized enterprises in Mogilev (Mogilyovselmash, now Mogilyovtransmash), Bobruisk (Bobruiskagromash), Brest, Lida, Baranovichi and other cities.

Gomselmash developed and mastered the production of combine harvesters and various agricultural machinery, and the Minsk Tractor Factory began production of walk-behind tractors, small, large and extra large tractors, as well as special equipment. Diesel engines for the plant are supplied by the Minsk Motor Factory.

Food industry

The food industry in our country is constantly developing. As a rule, state-owned enterprises of the meat, dairy and bakery industries are subordinate to the Ministry of Agriculture and Food of the Republic of Belarus, and enterprises of other food industries are part of the Belgospischeprom trust, which reports directly to the Council of Ministers of the republic.

The most famous factories and enterprises of this industry are Kommunarka confectionery factory in Minsk, Spartak confectionery factory in Gomel, Krasny pishevik in Bobruisk, Slodych in Minsk, Minskkhlebprom, Vitba, and the First Chocolate Company in Brest, “Michaela” in Molodechno, “Sweetie” in Stolbtsy and others.

The sugar industry arose in the country in the 1830s. Four sugar plants were built in the BSSR - 2 in the Minsk region (Gorodeya and Slutsk), one each in the Brest (Zhabinka) and Grodno (Skidel) regions. A feature of the production was the widespread use of raw sugar from cane (mainly from Cuba).

In 2010, the construction of the fifth sugar factory in Bobruisk was announced, but the financial crisis of 2011 led to the abandonment of this project.

Information technologies

The key base for the development of information technology in our country is the High-Tech Park. Belarus is rapidly and successfully developing the information technology (IT) sector. At the moment, Belarus has almost caught up with the leader (Hungary) in the supply of software among the countries of Central and Eastern Europe, and is also one of the largest software providers in the world. First of all, orders come from the USA, EU countries and Russia.

In order to create favorable conditions for increasing the competitiveness of the sectors of the Belarusian economy based on new and high technologies, improving the conditions for the development of modern technologies and increasing their exports, and attracting domestic and foreign investments to Belarus, a High-Tech Park (HTP) was created.

Belarusian specialists participate in IT projects of any complexity, starting from system analysis, consulting, selection of hardware and ending with the design and development of complex systems.

The consumers of Belarusian software created by HTP residents are well-known global corporations such as Microsoft, HP, Coca-Cola, Colgate-Palmolive, Google, Toyota, Citibank, MTV, Expedia, Reuters, Samsung, HTC, Mitsubishi, British Petroleum, British Telecom, London Stock Exchange, World Bank and others. The prerequisites for the dynamic development of IT in the Republic of Belarus are:

advantageous geographical position;

Representation in the republic of the largest companies in the IT industry (IBA BELARUS, Epam, etc.);

active government support for the IT services sector;

orientation of the domestic Belarusian market on the development of advanced information technologies.

Medical sector

The pharmaceutical sector, designed to provide the country's population with timely and high-quality medical care, is a responsible and important healthcare industry.

All medicines that are used in Belarus are registered with the appropriate authorized body that maintains the state register of medicines. In the Republic of Belarus, it is the “Center for Expertise and Testing in Health Care”.

In recent years, this industry has been developing dynamically. More than 100 names of new medicines are mastered annually at all industrial enterprises.

Directly in the structure of the Department of the pharmaceutical industry are 7 pharmaceutical enterprises:

- "Belmedpreparaty",

- “Borisov factory of medical preparations”,

- Minskintercaps,

- “Nesvizh plant of medical preparations”,

- Exon

- “Ferein”,

- “Lotios.”

The Department of Pharmaceutical Industry of the Ministry of Health of the Republic of Belarus is organizing the supply of medicines of Belarusian production.

Belarusian medicines are exported to about 30 countries of the world, of which the bulk - more than 80% - are CIS countries.

Belarus in the international market

The most famous Belarusian brands abroad are the following companies:

in the field of mechanical engineering: BelAZ, MAZ, «Belcommunmash», MTZ («Belarus»), «Atlant», «Gefest».

in the field of petrochemicals and metallurgy: BMZ, «Naftan», «Belaruskaliy», «Belshina».

in the sphere of technologies: High-Tech park.

in clothes and shoe sphere: «Milavitsa», «Comintern», 8th March, Svitanok, Mark Formelle, Serge, «Elema», «Polesje», Conte, «Belwest», Marko, «Belkelme», ShagoVita, «Batichelli», «Galanteya», Mattioli.

Belarus and the CIS, Belarus and the EU

Shelves of Belarusian stores are filled with brands with attractive Latin letters. However, these products are very rarely seen in shopping centers in neighboring Warsaw and Vilnius. The secret is simple - most of these products are developed in Russia and produced either there or in Southeast Asia. The main target audience is the CIS market.

The most recognizable Belarusian brands in the CIS and the European Union are World of Tanks, Santa, Conte, Regula, Milavitsa, Fancy, Alutech, Polimaster, Doors of Belarus.

Investment in Belarus

Today Belarus is a country open to foreign investment, creating favorable conditions for effective business.

Advantages for investors: strategic geographical location, direct access to the market of the EAEU countries (Belarus, Russia, Kazakhstan, Armenia, Kyrgyzstan). Also, in addition, it can be noted that Belarus has a well-developed infrastructure: transport, logistics, communications. And besides, the progressive economic legislation of Belarus, state-protected investor rights, attractive investment climate and tax system, state support for investors: guarantees, benefits and preferences and much more.

Priority areas and projects for foreign direct investment in Belarus:

pharmaceutical industry


nanotechnology and nanomaterials

high technology in industry

new materials

petrochemical and chemical industries

mechanical engineering and equipment manufacturing

transport and transport infrastructure

Best Belarusian brands

The best and most famous Belarusian brands are BelAZ, Atlant, Gefest, Belvest, Marco, Milavitsa, Santa, Svitanok, Mark Formelle, Serge and many others.

Belarusian startups

Thanks to initiative people, improvement of legislation in the field of entrepreneurship, development of business clubs and cooperation with the international business community, Belarusian business is actively developing.

For example, the most famous startups among information technologies are, Viber, MSQRD, Flo, PandaDoc, Kino-mo - most likely, you have used some of the above, and this is not the whole list of successful startups. These projects with Belarusian roots are known all over the world.