The largest Silver Screen cinema chain in Belarus launches rebranding

A large-scale rebranding begins in the Silver Screen cinema chain. The cinemas are being transformed into multifunctional spaces that will be developed under the Mooon brand, the CityDog magazine about Minsk writes with reference to Belretail.by.

The rebranding is planned to begin with the opening of a new Mooon cinems in Palazzo shopping center in Minsk, which will open in the spring. There will be the first IMAX in Belarus. They also plan to open a movie theater with an author's menu, special rooms (private suites) for those who like to retire, a children's hall with a play area. Freelancers will be able to use the space for coworking. In addition to film premieres, they plan to conduct live sports broadcasts, performances, festival films, concerts, educational lectures about science, art and architecture.

The first Mooon cinema has been operating in Grodno for almost a year. After the opening of the cinema in Minsk, the name will be changed by the other cinemas of the Silver Screen network.

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Photo: marketmedia.ru